Over the years, Rolex Initiative has organized the dynamic Rolex festival, a celebration of the street delicacy “Rolex” which has become a meal and a national identifier for Uganda. They have unveiled another food event aimed at promoting local food and beverage tourism dubbed Feast On Loco. This event dubbed will take place in the second week of November 2022 at the Sheraton Hotel, Kampala. Jonathan Nalebo, the MD of Rolex Initiative, said the celebration aims to advance indigenous dining experiences in five-star hotels and restaurants. initiative to answer to Culinary. “Most high-end dining spaces are selling to us an exotic culture and we desire our cultural identity through meals and beverages to be sold to the international visitors,” noted Nalebo. Culinary tourism or food tourism or gastronomy tourism is the exploration of food with the purpose of tourism. Enid Mirembe - Team Lead At Rolex Initiative Dining out is common among tourists and “food is believed to rank alongside climate, accommodation, and scenery” in importance to tourists. This unique sector contributes more than a billion dollars globally although it has remained untapped and underfunded by authorities and development partners. Uganda is home to over 52 ethnic groups each with a unique meal and drink that identifies it; from malakwanga to eshabwe, emboli, luwombo, etc. Coke, KCCA will power this year’s event, Next Media, Explore Uganda, and the Ministry of Tourism Uganda. Rolex Initiative however emphasized that the Rolex Festival will still happen.It is set for Sunday 21st of August at Lugogo Cricket Oval starting from 9 am -8 pm. Charges are Shs10k and Shs30k for VIP.