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Nile Breweries Announces Top 100 Participants In Smart Drinking Challenge

Nile breweries has released the lists for the top 100 participants of the Inter-University Smart drinking Challenge.

Nile Breweries Smart Drinking Campaign

Nile Breweries Limited (NBL) has announced the top 100 participants in the Inter-University Smart Drinking Challenge.

The announcement was made via the Nile Breweries social media platforms.

“The long wait is over. The list of the top 100 participants in the Inter-University Smart Drinking Challenge is here,” UBL announced.

This follows the end of the phase-one of the Be Smart Drink Smart, Beera Mu Class campaign, which was launched on September 1 at Protea Hotel in Kampala to run in five universities namely Makerere University, Kyambogo University, Mbarara University of Science & Technology (MUST), Soroti University and KIU University.

The students from the selected universities battled themselves in a creative extravaganza dubbed the ‘Inter-Uni Smart Drinking Challenge’ spanning four weeks with an aim of reducing the harmful use of alcohol among the youth and University students.

The first phase ended on 8th October.

UBL said they were surprised by the large numbers that turned up to participate in the campaign. 6,653 students registered for the campaign; however, 388 students successfully submitted their ideas on how to encourage responsible behaviour among Youth to the Smart drinking web portal.

“We are happy that this campaign has attracted such numbers given that it is the first of its kind. As NBL, we have always set ambitious Global Smart Drinking Goals for ourselves and initiatives such as these to support them,” said Clare Asiimwe, the Sustainability Manager at NBL and project manager of the campaign.

Speaking on the released lists, Asiimwe said that another vetting process will be undertaken to come up with the top 15 finalists for the challenge.

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“The top idea submissions will undergo a thorough vetting session before the Top 15 finalists are unveiled. They will proceed into a final judging process that will require them to present and defend their ideas,” said Asiimwe.

The winner of the Inter-University Smart drinking challenge will walk away with UGX 3 million. The 1st and 2nd runner up will take home UGX 2m and UGX 1m, respectively.

Winifred Kabumbuli, Dean of students Makerere University, said that it is the University’s goal to ensure its students drinnk responsibly and this is why they partnered with NBL.

“As a university, we always pride ourselves in ensuring that our students make responsible decisions. This is why we partnered with NBL to support the Inter-University smart drinking challenge. I am therefore very happy that some of our students have made it to the top 100,” said Winifred Kabumbuli, Dean of students Makerere University.

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